The BIG 5 Global Dubai Exhibition: Key Highlights and Insights

November 26–29, 2024 – Yujun Metal Mesh Co., Ltd. made a notable appearance at the BIG 5 Global Dubai Exhibition, engaging in-depth discussions with global clients and advancing its Middle Eastern market expansion through its flagship building material solutions.

Exhibition Highlights

• Client network expansion: Over 100 new clients from the UAE, Saudi Arabia, Qatar, and other countries were engaged during the event. Notably, 30% of these clients expressed clear purchasing intentions on-site, while multiple engineering contractors initiated preliminary collaboration plans.
• Strengthening existing partnerships: The company specifically invited long-term Middle Eastern partners for face-to-face discussions. These interactions provided critical insights into regional project requirements, enabling the optimization of product solutions tailored to local needs and laying the groundwork for future cooperation.
• Featured product display: Core offerings including metal lath, rib lath, block reinforcement mesh, and corner bead drew significant attention for their durability and customizable solutions.

Market Insights

Exhibition interactions revealed key Middle Eastern market demands:

• Adaptation to harsh environments: Clients prioritized corrosion resistance and anti-aging performance under extreme heat and humidity conditions.
• Localized service expectations: Price competitiveness, rapid delivery timelines, technical support, and responsive after-sales service emerged as critical decision factors.
• Growing eco-consciousness: Increased interest in eco-certified construction materials was observed.

Next Steps

• Launch a customized series for the Middle East: optimize existing anti-corrosion processes to suit desert climates.
• Accelerate the development of the supply chain to reduce delivery times.
• Achieve rapid responses to customer needs through a digital platform, creating an integrated solution of 'product + service + technology.'